# Brand Assets

This page provides guidelines and download links for official Gemach brand assets. Use these assets to represent Gemach accurately and consistently across media, social platforms, and partner integrations.

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## Logo Downloads

### Gemach Primary Logo

The primary Gemach lion mark is the core brand symbol. Use it on any background where sufficient contrast exists.

* [Gemach Logo (SVG)](https://github.com/GemachDAO/docs/raw/master/public/brand/Gemach%20Logo.svg)
* [Gemach Logo (PNG)](https://github.com/GemachDAO/docs/raw/master/public/brand/Gemach%20Logo.png)

### Gemach Wordmark — Black

The horizontal Gemach name logo on a light background.

* [Gemach Black Name Logo (SVG)](https://github.com/GemachDAO/docs/raw/master/public/brand/Gemach%20Black%20Name%20Logo.svg)
* [Gemach Black Name Logo (PNG)](https://github.com/GemachDAO/docs/raw/master/public/brand/Gemach%20Black%20Name%20Logo.png)

### Gemach Wordmark — White

The horizontal Gemach name logo for use on dark backgrounds.

* [Gemach White Name Logo (SVG)](https://github.com/GemachDAO/docs/raw/master/public/brand/Gemach%20White%20Name%20Logo.svg)
* [Gemach White Name Logo (PNG)](https://github.com/GemachDAO/docs/raw/master/public/brand/Gemach%20White%20Name%20Logo.png)

### Detailed Gemach Logo

The full-detail version of the lion mark for high-resolution applications.

* [Detailed Gemach Logo (SVG)](https://github.com/GemachDAO/docs/raw/master/public/brand/Detailed%20Gemach%20Logo.svg)
* [Detailed Gemach Logo (PNG)](https://github.com/GemachDAO/docs/raw/master/public/brand/Detailed%20Gemach%20Logo.png)

### GLend Logo

* [GLend Logo (SVG)](https://github.com/GemachDAO/docs/raw/master/public/brand/GLend%20Logo.svg)
* [GLend Logo (PNG)](https://github.com/GemachDAO/docs/raw/master/public/brand/GLend%20Logo.png)

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## Color Palette

| Color       | Hex       | Usage                                              |
| ----------- | --------- | -------------------------------------------------- |
| Gemach Gold | `#C9A84C` | Primary brand color — CTAs, highlights, accents    |
| Deep Black  | `#0A0A0A` | Dark background, primary text on light backgrounds |
| Off White   | `#F5F5F5` | Light background, text on dark backgrounds         |
| Dark Gray   | `#1A1A2E` | Secondary dark background, cards                   |
| Accent Blue | `#4A90E2` | Links, interactive elements                        |

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## Typography

| Use              | Font                    |
| ---------------- | ----------------------- |
| Headings         | Inter (Bold / SemiBold) |
| Body Text        | Inter (Regular)         |
| Code / Monospace | JetBrains Mono          |

Inter is available free at [rsms.me/inter](https://rsms.me/inter). JetBrains Mono is available at [jetbrains.com/lp/mono](https://www.jetbrains.com/lp/mono/).

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## Logo Usage Guidelines

**Do:**

* Use the provided SVG or high-resolution PNG files
* Maintain clear space around the logo equal to at least the height of the letter "G" on all sides
* Use the white wordmark on dark backgrounds and the black wordmark on light backgrounds
* Link back to [gemach.io](https://gemach.io) when using the logo to represent Gemach

**Do not:**

* Distort, stretch, or rotate the logo
* Change the logo colors outside of the approved palette
* Add effects (shadows, outlines, gradients) to the logo
* Use the logo to imply official partnership or endorsement without prior approval
* Use the logo on backgrounds that create insufficient contrast

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## Usage Permissions

The Gemach logo and brand assets are available for:

* Community content creators, educators, and ambassadors representing the Gemach ecosystem
* Media articles and press coverage about Gemach
* Integrations and tools built on Gemach infrastructure (with appropriate attribution)

For partnership inquiries or custom usage approvals, contact the team through the [Gemach Telegram](https://t.me/gemach_public) or [Discord](https://discord.com/invite/QDHsGPQdx3).


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